This book presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. There is a "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a ...
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This book presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. There is a "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. It is integrated with real world SPSS exercises to give students hands on experience. There is continued complete integration of the Internet and its effect on the field of market research.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1600grams, ISBN: 9780471455196.
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Seller's Description:
Very Good Condition. The text has marking/highlighting. Still in very nice condition. Binding is tight and pages are nice. No CD. 617 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: 1-2 kilos. ISBN: 0471455199. ISBN/EAN: 9780471455196. Pictures of this item not already displayed here available upon request. Inventory No: 1561021321.
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Seller's Description:
Very Good Condition. The text appears clean, the cover has tiny corner rubbing, and light scuffing to cover. Still in very nice condition. No CD. 617 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. ISBN: 0471455199. ISBN/EAN: 9780471455196. Pictures of this item not already displayed here available upon request. Inventory No: 1561021318.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
As New. The book is New, The cover is in Very Nice condition. Includes Sealed CD. 617 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. ISBN: 0471455199. ISBN/EAN: 9780471455196. Pictures of this item not already displayed here available upon request. Inventory No: 1560755909.
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Seller's Description:
Good Condition. The text has marking and highlighting, inside the front cover has light soiling, the cover has wear with scuffing on the corners and spine edges and several small scratches in the middle front cover. Includes CD. 617 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. ISBN: 0471455199. ISBN/EAN: 9780471455196. Pictures of this item not already displayed here available upon request. Inventory No: 1560755506.
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Seller's Description:
Very Good Condition. Very good condition. The text has marking and highlighting and the cover has light wear with scuffing on the corners. Includes CD. 617 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: 1-2 kilos. ISBN: 0471455199. ISBN/EAN: 9780471455196. Pictures of this item not already displayed here available upon request. Inventory No: 1561021320.
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Seller's Description:
Very Good Condition. The text appears clean, the cover has tiny lower corner bumps, otherwise in Very nice condition. Includes CD. 617 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: 1-2 kilos. ISBN: 0471455199. ISBN/EAN: 9780471455196. Pictures of this item not already displayed here available upon request. Inventory No: 1560755910.
