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Consumer Research: Postcards From the Edge - Brown, Stephen (Editor), and Turley, Darach (Editor)
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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

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Consumer Research: Postcards From the Edge 1997, Routledge, Oxford

ISBN-13: 9780415156844

Hardcover

Consumer Research: Postcards From the Edge 1997, Routledge, Oxford

ISBN-13: 9780415173179

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