"Reading Ads Socially" argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. Though our media pundits talk endlessly about ads, media criticism of ads is usually specious and beside the point. The fixation on whether ads are deceptive or subliminal diverts us from the real material and ideological impact of ads in ...
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"Reading Ads Socially" argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. Though our media pundits talk endlessly about ads, media criticism of ads is usually specious and beside the point. The fixation on whether ads are deceptive or subliminal diverts us from the real material and ideological impact of ads in modern society. The material impact of ads lies in producing and reproducing a currency of sign values that can be joined to commodities; ideologically the sheer number of ads that we process numbs us into an acceptance of the social logic imposed by the framework of the commodity form. It is here that mystification takes place, it is here that we are encouraged to embrace reified social logic as if it were natural. Robert Goldman examines how advertisements frame meanings, and how these frames help to organize the ways we see the world. By dissecting these frames advertisements can be made to locate the meaning of hegemony in relation to commodity culture.
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Add this copy of Reading Ads Socially to cart. $15.44, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1992 by Routledge.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780415054003.
Add this copy of Reading Ads Socially to cart. $0.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1992 by Other.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Reading Ads Socially Pb to cart. $10.97, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by Other.
Add this copy of Reading Ads Socially to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by Routledge.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Reading Ads Socially PB to cart. $13.99, good condition, Sold by Woodrow's Books rated 5.0 out of 5 stars, ships from Canton, NY, UNITED STATES, published 1992 by Other.
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Good. Trade paperback (US). Glued binding. 247 p. Contains: Illustrations. Audience: General/trade. Cover has some rubbing around the edges, but is fully-intact. Margin lines on a handful of pages.
Add this copy of Reading Ads Socially to cart. $18.00, very good condition, Sold by BookHouse On-Line rated 5.0 out of 5 stars, ships from Minneapolis, MN, UNITED STATES, published 1992 by Routledge.
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Very Good. Tight and clean. NOT ex-library. Spine is uncreased, exterior looks very nice. Ships same or next business day from Dinkytown in Minneapolis, Minnesota.
Add this copy of Reading Ads Socially to cart. $24.07, like new condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 1992 by Routledge.
Add this copy of Reading Ads Socially to cart. $25.00, very good condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 1992 by Other.
Add this copy of Reading Ads Socially to cart. $10.99, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 1992 by Routledge.
Add this copy of Reading Ads Socially to cart. $10.99, good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 1992 by Routledge.
