This book provides a guide to understanding advertising culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires.
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This book provides a guide to understanding advertising culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780415054003.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Good. Trade paperback (US). Glued binding. 247 p. Contains: Illustrations. Audience: General/trade. Cover has some rubbing around the edges, but is fully-intact. Margin lines on a handful of pages.
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Seller's Description:
Very Good. Tight and clean. NOT ex-library. Spine is uncreased, exterior looks very nice. Ships same or next business day from Dinkytown in Minneapolis, Minnesota.
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Seller's Description:
Very Good. Book Nice, clean, tight, unmarked copy. "Reading Ads Socially" argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. Though our media pundits talk endlessly about ads, media criticism of ads is usually specious and beside the point. The fixation on whether ads are deceptive or subliminal diverts us from the real material and ideological impact of ads in modern society. The material impact of ads lies in producing and reproducing a currency of sign values that can be joined to commodities; ideologically the sheer number of ads that we process numbs us into an acceptance of the social logic imposed by the framework of the commodity form. It is here that mystification takes place, it is here that we are encouraged to embrace reified social logic as if it were natural. Robert Goldman examines how advertisements frame meanings, and how these frames help to organize the ways we see the world. By dissecting these frames advertisements can be made to locate the meaning of hegemony in relation to commodity culture.
