This text shows how psychology can make sense of consumer behaviour, arguing that traditional segmentation criteria are not always appropriate in a world growing ever more fluid and complex. The work explores information processing; the influence of personality and style on consumer choice; sex symbolism; situational and social contexts; and retail environments. This analysis is related to practical needs of the modern marketing manager, offering a blend of theory and practice.
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This text shows how psychology can make sense of consumer behaviour, arguing that traditional segmentation criteria are not always appropriate in a world growing ever more fluid and complex. The work explores information processing; the influence of personality and style on consumer choice; sex symbolism; situational and social contexts; and retail environments. This analysis is related to practical needs of the modern marketing manager, offering a blend of theory and practice.
Read Less
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Seller's Description:
Very good. No dust jacket. Ex-library. Sewn binding. Cloth over boards. 244 p. Audience: General/trade. LCCN 95100159 Type of material Book Personal name Foxall, G. R. Main title Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith. Published/Created London; New York: Routledge, 1994. Description x, 244 p. : ill.; 25 cm. ISBN 0415046734 0415046742 (pbk. ) LC classification HF5415.32. F678 1994 Related names Goldsmith, Ronald Earl. LC Subjects Consumer behavior. Marketing--Psychological aspects. Notes Includes bibliographical references (p. [213]-234) and index. Dewey class no. 658.8/342 National bib no. GB94-30491 Other system no. (OCoLC)30337416
