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Service Franchising: A Global Perspective (2006 edition)

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Service Franchising: A Global Perspective - Alon, Ilan
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Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the ...

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Service Franchising: A Global Perspective 2010, Springer, New York, NY

ISBN-13: 9781441939289

Trade paperback

Service Franchising: A Global Perspective 2005, Springer, New York, NY

ISBN-13: 9780387281827

2006 edition

Hardcover