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Global Marketing: Strategy, Practice, and Cases

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Global Marketing: Strategy, Practice, and Cases - Alon, Ilan, and Jaffe, Eugene, and Prange, Christiane
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Global Marketing, 3rd edition , provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today's students with the knowledge and confidence they need to become leading marketing managers.

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Global Marketing: Strategy, Practice, and Cases 2020, Routledge, Oxford

ISBN-13: 9780367196097

3rd edition

Trade paperback

Global Marketing: Strategy, Practice, and Cases 2020, Routledge, Oxford

ISBN-13: 9780367196080

3rd edition

Hardcover