The Director of the Institute for Cognitive Science at the University of California hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.
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The Director of the Institute for Cognitive Science at the University of California hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780385267748.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780385267748.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780385267748.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Size: 9x6x0; A trade paperback in excellent condition, clean with a tight binding and an unmarked text. From a private smoke free collection. Shipping within 24 hours, with a tracking number and delivery confirmation.
Donald A. Norman wrote a landmark book back in 1988, previously called The Psychology of Everyday Things. (Norman explains the change in the preface.) I didn't read it in 1988, but twenty years later it's always entertaining, generally still relevant and often prescient.
If you think something you use on a regular basis is designed by a moron, this book speaks truth to power, my friend. If you occasionally look at a product - say, one by Apple - and think, "That is a brilliantly designed thing," well this book is also clearly for you.
It's considered a landmark book, and for good reason.
The book's main premise is both an examination of some items that are designed especially well (the typical touch tone corded phone) and a slew of others that are unnecessarily complex.
Things you deal with every day -- doors that you instinctively want to push but need to pull, trying to regulate the temperature in your refrigerator, half of the features on an average cell phone -- aren't purposefully confusing, but Norman successfully illustrates why they are too often designed stupidly.
Examining both the way we (users of designed products) react to information, how we map features - see clues to help guide us instinctively to use the product - are among the truly interesting points Norman makes throughout the book.
I'm especially late to the game with Design of Everyday Things, but it's obvious reading it to see how the ideas proposed here guide a lot of what Norman - and everyone else, for that matter - calls User Centered Design.
This book is absolutely for everyone but well worth reading for anyone involved in product management or marketing in general.
