A bestseller in the United States, this bible on the cognitive aspects of design contains examples of both good and bad design and simple rules that designers can use to improve the usability of objects as diverse as cars, computers, doors, and telephones.
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A bestseller in the United States, this bible on the cognitive aspects of design contains examples of both good and bad design and simple rules that designers can use to improve the usability of objects as diverse as cars, computers, doors, and telephones.
Read Less
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Fair. This item is worn. Signs of wear may include aesthetic issues such as scratches, dents and worn corners. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy number of notes and highlighting, but the text is not obscured or unreadable.
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Seller's Description:
This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 368 p. Contains: Tables, Figures. Mit Press. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 368 p. Contains: Tables, Figures. Mit Press. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Donald A. Norman wrote a landmark book back in 1988, previously called The Psychology of Everyday Things. (Norman explains the change in the preface.) I didn't read it in 1988, but twenty years later it's always entertaining, generally still relevant and often prescient.
If you think something you use on a regular basis is designed by a moron, this book speaks truth to power, my friend. If you occasionally look at a product - say, one by Apple - and think, "That is a brilliantly designed thing," well this book is also clearly for you.
It's considered a landmark book, and for good reason.
The book's main premise is both an examination of some items that are designed especially well (the typical touch tone corded phone) and a slew of others that are unnecessarily complex.
Things you deal with every day -- doors that you instinctively want to push but need to pull, trying to regulate the temperature in your refrigerator, half of the features on an average cell phone -- aren't purposefully confusing, but Norman successfully illustrates why they are too often designed stupidly.
Examining both the way we (users of designed products) react to information, how we map features - see clues to help guide us instinctively to use the product - are among the truly interesting points Norman makes throughout the book.
I'm especially late to the game with Design of Everyday Things, but it's obvious reading it to see how the ideas proposed here guide a lot of what Norman - and everyone else, for that matter - calls User Centered Design.
This book is absolutely for everyone but well worth reading for anyone involved in product management or marketing in general.