This text provides comprehensive coverage of contemporary professional selling by integrating sales research with leading personal selling practices. The chapters can be mixed and matched with sales management chapters from Ingram's "Sales Management", fifth edition to create a customized sales course. This highly experienced author team draws on their industry and academic experience to blend contemporary research findings with illustrated best practices in professional selling.
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This text provides comprehensive coverage of contemporary professional selling by integrating sales research with leading personal selling practices. The chapters can be mixed and matched with sales management chapters from Ingram's "Sales Management", fifth edition to create a customized sales course. This highly experienced author team draws on their industry and academic experience to blend contemporary research findings with illustrated best practices in professional selling.
Read Less
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Seller's Description:
Very Good Condition. The books text appears to be clean. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Scuffing and rubbing to the books cover and corners. Size: 28 cm. 325 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Selling; Education. ISBN: 0324191111. ISBN/EAN: 9780324191110. Dewey Code: 658.85 21. Pictures of this item not already displayed here available upon request. Inventory No: 1561009764.
