Social media, once heralded as revolutionary and democratic, have instead proved exclusionary and elitist Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research-which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists-explores the culture and ideology of San ...
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Social media, once heralded as revolutionary and democratic, have instead proved exclusionary and elitist Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research-which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists-explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques-such as self-branding, micro-celebrity, and life-streaming-to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.
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Seller's Description:
Good. Good or better condition. Pages have scattered marks and notes, but completely legible, binding is good. Covers mostly clean, minor scuffing or stickers. Solid reading copies.
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Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
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Fine; Collectible. EXCELLENT FIRST PRINTING. EXCELLENT DJ IS WHOLE WITH GOOD COLOR, MINIMAL TO TINY FLAWS, NOT PRICE-CLIPPED, AND NO SALES STICKERS OR SUN FADING. NO NAMES OR MARKS SEEN. NOT AN EX-LIBRARY DISCARD. NOT REMAINDER MARKED ON CLEAN BOOK EDGES. LOOKS UNREAD, BUT HARD TO TELL. SEE PHOTOS IF AVAILABLE. 8030 SWLS18-2-2-NF5 01.