Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business, (a Director's Circle Book) (a Centennial Book)
Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business, (a Director's Circle Book) (a Centennial Book)
Condemned as dangerous leviathans in the century's first decade, by 1945 major corporations had become respected, even revered, institutions. In his carefully researched and lavishly illustrated book, Marchand tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values. 180+ illustrations, 38 in color.
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Condemned as dangerous leviathans in the century's first decade, by 1945 major corporations had become respected, even revered, institutions. In his carefully researched and lavishly illustrated book, Marchand tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values. 180+ illustrations, 38 in color.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1850grams, ISBN: 0520087194.
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Seller's Description:
Fair. Item in acceptable condition including possible liquid damage. As well answers may be filled in. May be missing DVDs, CDs, Access code, etc. 100%Money-Back Guarantee! Ship within 24 hours! ! The dust jacket is missing.
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Seller's Description:
Very Good in Very Good jacket. Very good, clean, tight condition. Text free of marks. Professional book dealer since 1999. All orders are processed promptly and carefully packaged.
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Seller's Description:
Good. 461p. A large red hardcover book in good condition with a like dustjacket. Jacket edges crinkled, sticker residue on front cover, and tiny tear at foot of spine. The front hinge of the book is slightly weakened from the weight of the pages due to improper storage. However, the binding remains secure for normal handling with no cracks or detached pages. Text clean.
