I am impressed by the simplicity and clarity of this book. The text stands out in its practicality and hands-on approach. Alan Wilson brings his rich research experience to this well-written, concise book. - Zhongqi Jin, Middlesex University Business School. Marketing Research: An Integrated Approach, Second Edition is invaluable for anyone studying marketing research at a degree or diploma level and is prescribed reading for those students taking the joint module on Marketing Research and Information offered by the ...
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I am impressed by the simplicity and clarity of this book. The text stands out in its practicality and hands-on approach. Alan Wilson brings his rich research experience to this well-written, concise book. - Zhongqi Jin, Middlesex University Business School. Marketing Research: An Integrated Approach, Second Edition is invaluable for anyone studying marketing research at a degree or diploma level and is prescribed reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professional. The text integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. examples, real-life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research. This book: links current marketing research techniques with real-life marketing research practice; integrates marketing research with the rapidly-developing areas of customer information management, for example, loyalty cards, databases and customer records; covers the newest developments within marketing research, for example, online research, multi-mode interviewing and falling response rates; highlights how to brief and select marketing research suppliers; and provides chapter-by-chapter suggestions for further reading and websites New to this edition. A CD incorporating a 'demo' version of SNAP comes free with the text. SNAP is one of the leading fully-integrated survey software packages for questionnaire design, data collection and analysis. readers to practice how to produce and analyse short questionnaires. Alan Wilson is Professor of Marketing at the University of Strathclyde Business School. He is also Senior Examiner for the CIM / MRS joint module on Marketing Research and Information. Prior to joining the University of Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written numerous articles on marketing research and has received a number of awards for his publications. He regularly acts as a marketing and marketing research advisor to a number of public and private organisations. He is also a full member of the Chartered Institute of Marketing, a Council member of The Market Research Society and he chairs the Society's Professional Development Advisory Board.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. CD-Rom included. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9780273694748.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9780273694748.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1000grams, ISBN: 9780273694748.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9780273694748.
