Comments from the first edition: 'the most impressive introductory textbook ... a textbook which not only stands up to the clones of the better known American texts but, in my view outperforms them.' Michael Baker, Strathclyde University'European perspectives are wholly appropriate and I consider this to be a significant plus point of the text.' Andy Inglis, London Guildhall University'Good state of the art mainstream marketing text ... very well written.' Patrick de Pelsmacker, University of Antwerp, RUCAPrinciples of ...
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Comments from the first edition: 'the most impressive introductory textbook ... a textbook which not only stands up to the clones of the better known American texts but, in my view outperforms them.' Michael Baker, Strathclyde University'European perspectives are wholly appropriate and I consider this to be a significant plus point of the text.' Andy Inglis, London Guildhall University'Good state of the art mainstream marketing text ... very well written.' Patrick de Pelsmacker, University of Antwerp, RUCAPrinciples of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics in marketing are covered as well as emerging marketing themes such as relationship marketing, direct marketing, serivces and non-profit marketing. This second edition has been strengthened to reflect valuable feedback from throughout the academic community. Praised for its relevance to students and its sophisticated packaging the new edition is even more in tune with its market, changes include: * Even more examples showing how marketing theory is applied in practice. Marketing in Action vignettes are longer and more comprehensive and could easi
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Inscription on the first page, typically just a name but may include a dedication or a brief personal message.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2150grams, ISBN: 9780273644446.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2150grams, ISBN: 9780273644446.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2450grams, ISBN: 9780273644446.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2100grams, ISBN: 9780273644446.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
