This is an introduction to marketing, outlining the marketing philosophy and customer orientation before embarking on an in-depth explanation of the main aspects of marketing. The book ends with sections on marketing management and marketing implementation. from throughout the EU and Eastern Europe and is designed to appeal to the readership in these markets. The text has been developed with the student in mind and features a four-colour presentation throughout, allied to chapter objectives, chapter summaries, vignettes, ...
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This is an introduction to marketing, outlining the marketing philosophy and customer orientation before embarking on an in-depth explanation of the main aspects of marketing. The book ends with sections on marketing management and marketing implementation. from throughout the EU and Eastern Europe and is designed to appeal to the readership in these markets. The text has been developed with the student in mind and features a four-colour presentation throughout, allied to chapter objectives, chapter summaries, vignettes, person profiles and end of chapter exercises.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2700grams, ISBN: 9780273605133.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2700grams, ISBN: 9780273605133.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2700grams, ISBN: 9780273605133.