Introduction to the concepts of marketing research. This book discusses developments in the areas of qualitative data analysis and marketing decisions support systems. It covers Internet databases, the use of Internet, and increased references to journal articles. It is aimed at undergraduates studying marketing research and MBA students.
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Introduction to the concepts of marketing research. This book discusses developments in the areas of qualitative data analysis and marketing decisions support systems. It covers Internet databases, the use of Internet, and increased references to journal articles. It is aimed at undergraduates studying marketing research and MBA students.
Read Less
Add this copy of Essentials of Marketing Research to cart. $6.47, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1997 by Financial Times/ Prentice Hall.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of Essentials of Marketing Research to cart. $13.47, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1997 by Trans-Atlantic Publications.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Essentials of Marketing Research to cart. $50.26, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by Ft Pr.
