This text aims to meet the needs of students studying marketing for the first time on undergraduate or diploma courses, in any subject where the course is available within a modular framework. It should also provide an introduction to marketing for non-specialists, using examples of marketing practices from a range of companies. It emphasizes the importance of the buyer-supplier relationship and draws on the practical experience of the authors in product and service marketing. Marketing principles are explained in the ...
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This text aims to meet the needs of students studying marketing for the first time on undergraduate or diploma courses, in any subject where the course is available within a modular framework. It should also provide an introduction to marketing for non-specialists, using examples of marketing practices from a range of companies. It emphasizes the importance of the buyer-supplier relationship and draws on the practical experience of the authors in product and service marketing. Marketing principles are explained in the context of all types of organizations, modern business, management practice and the changing business environment. The text is structured to follow a full introductory teaching programme, designed for the non-marketeer. The appendices include a glossary, a student guide to case study analysis and sources of secondary information. It is suitable for introductory level BA/BSc modular degree students, HNC/D students, particularly those whose course can be converted to a degree programme, as well as those on dedicated marketing service courses such as BA Marketing, BABS and post-experience courses.
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Add this copy of Marketing: Principles and Practice to cart. $16.05, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1993 by Pitman.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Aged book. Tanned pages and age spots, however, this will not interfere with reading.
Add this copy of Marketing Principles and Practice to cart. $46.08, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Financial Times Management.
