Considers ways of achieving competitive advantage and, ultimately, how to succeed in the market place. Dennis Adcock explores strategic decision making from two angles: he shows how to build relationships and develop competencies that will reinforce these relationships, and he also examines how to develop and own new markets. At the crucial stage of the implementation of a marketing plan, he gives priority to customer care and building relationships with customers. Features: Includes a chapter on relationship marketing ...
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Considers ways of achieving competitive advantage and, ultimately, how to succeed in the market place. Dennis Adcock explores strategic decision making from two angles: he shows how to build relationships and develop competencies that will reinforce these relationships, and he also examines how to develop and own new markets. At the crucial stage of the implementation of a marketing plan, he gives priority to customer care and building relationships with customers. Features: Includes a chapter on relationship marketing and competitive advantage. Examples are drawn from real situations. Considers the benefits of value added partnership and the long-term management of customers.
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Add this copy of Marketing Strategies for Competitive Advantage to cart. $62.00, very good condition, Sold by Chapter 1 Books rated 5.0 out of 5 stars, ships from Johannesburg, SOUTH AFRICA, published 2000 by Wiley.
Add this copy of Marketing Strategies for Competitive Advantage to cart. $81.25, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by John Wiley & Sons.
