The Oxford Textbook of Marketing provides an authoritative and comprehensive overview of the theory and practice of marketing, designed for all students of the subjects throughout the world. Unlike most other textbooks in the subject, in which two or three authors seek to cover the whole subject, this book brings together the expertise of 26 leading academics from 17 different countries, each of whom is a specialist in the chosen subject area. Under the careful editorship of Keith Blois, the text has been made an ...
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The Oxford Textbook of Marketing provides an authoritative and comprehensive overview of the theory and practice of marketing, designed for all students of the subjects throughout the world. Unlike most other textbooks in the subject, in which two or three authors seek to cover the whole subject, this book brings together the expertise of 26 leading academics from 17 different countries, each of whom is a specialist in the chosen subject area. Under the careful editorship of Keith Blois, the text has been made an integrated whole. Each chapter is written to a common template and reading style. The text contains a wealth of learning aids, including * substantial international case material to reinforce learning * a detailed longer case study to conclude each major section of the book * over 100 figures and tables containing extra empirical detail * a system of chapter links provide in-text pointers to related discussions in other parts of the text * a thorough glossary As a discipline, marketing has been waiting for this definitive account. The Oxford Textbook of Marketing combines subject expertise, substantial learning aids and modern presentation, giving a detailed overview of the discipline at the turn of the century.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780198775768.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780198775768.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1400grams, ISBN: 9780198775768.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780198775768.
