Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.Key FeaturesExtended case studies in every chapter show students how to apply the chapter's core conceptsEthics--including coverage of the ...
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Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.Key FeaturesExtended case studies in every chapter show students how to apply the chapter's core conceptsEthics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter"In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media useLearning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevantEach chapter includes a "Voices from the Field" Q&A with a scholar, practitioner or social media influencerThis title is also available as an eBook. Please contact your Sales and Learning Resource Consultant for more information.
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Good. Trade paperback (US). Glued binding. 456 p. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
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Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).