Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current ...
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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
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Very good. Ex-library. Trade paperback (US). Glued binding. 592 p. Contains: Illustrations, color, Tables, black & white. Audience: General/trade. LCCN 2014415009 Type of material Book Personal name Swann, Patricia, 1960-Main title Cases in public relations management: the rise of social media and activism / Patricia Swann. Edition Second edition. Published/Produced New York: Routledge, Taylor & Francis Group, 2014. Description xii, 592 pages: illustrations; 25 cm ISBN 9780415517706 (hbk) 9780415517713 (pbk. ) LC classification HD59. S93 2014 LC Subjects Public relations--Case studies. Notes Includes index. Dewey class no. 659.2 Invalid ISBN 9780203523391 (ebk) Content type text Media type unmediated Carrier type volume