This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing process. Written from a true strategic marketing perspective-by a professor of marketing in a college of business-it illustrates the application of marketing principles and processes to the sports industry.
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This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing process. Written from a true strategic marketing perspective-by a professor of marketing in a college of business-it illustrates the application of marketing principles and processes to the sports industry.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9780136218715.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9780136218715.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Used. Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Sales & Marketing: Very Good Hardcover, Clean pages, Prompt shipping with tracking.
