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Sports Marketing: A Strategic Perspective, 5th Edition

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Sports Marketing: A Strategic Perspective, 5th Edition - Shank, Matthew D, and Lyberger, Mark R
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. Covering all the key topics in the sports marketing curriculum, Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, as well as an invaluable reference for any sports marketing practitioner looking to improve their professional practice ...

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Sports Marketing: A Strategic Perspective, 5th Edition 2014, Routledge, Oxford

ISBN-13: 9781138015968

5th edition

Trade paperback

Sports Marketing: A Strategic Perspective, 5th Edition 2014, Routledge, Oxford

ISBN-13: 9781138015951

5th edition

Hardcover