A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
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A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
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2010
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0136089364
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2012,
Pearson, Upper Saddle River
ISBN-13: 9780133078350
5th edition
Trade paperback
2010,
Prentice Hall, Boston, MA
ISBN-13: 9780136089360
4th edition
Trade paperback
2007,
Prentice Hall, Upper Saddle River, NJ
ISBN-13: 9780132237550
3rd edition
Unknown binding
2004,
Prentice Hall, Upper Saddle River, NJ
ISBN-13: 9780131485259
2nd edition
Trade paperback
2004,
Prentice Hall, New Jersey
ISBN-13: 9780131641495
2nd edition
Unknown binding
All Editions of The Marketing Plan Handbook
Books by Marian Burk Wood