In response to market feedback, "Essentials of Marketing Research, 3rd", was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling "Exploring Marketing Research" text. "Essentials of Marketing Research" focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise ...
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In response to market feedback, "Essentials of Marketing Research, 3rd", was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling "Exploring Marketing Research" text. "Essentials of Marketing Research" focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics.
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ISBN-13: 9781133190646
5th edition
Unknown binding
ISBN-13: 9781439047545
4th edition
Unknown binding
ISBN-13: 9781439080900
International ed of 4th revised edition
Paperback
ISBN-13: 9780324320879
3rd edition
Trade paperback
ISBN-13: 9780324548273
International edition
Paperback
ISBN-13: 9780324182576
2nd edition
Unknown binding
ISBN-13: 9780030243561
Hardcover
All Editions of Essentials of Marketing Research
Books by William G Zikmund
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