Marketing Research (8th edition)
For courses in global marketing. Marketing Research The Eighth Edition of Marketing Research continues to provide readers with a "nuts and bolts" introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps ...
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For courses in global marketing. Marketing Research The Eighth Edition of Marketing Research continues to provide readers with a "nuts and bolts" introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
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2016, Pearson
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0134167406
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496
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eighth
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Pearson
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2016
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English
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2016
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2016
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2016
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Good. [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: eighth ] Publisher: Pearson Pub Date: 4/2/2016 Binding: Hardcover Pages: 496.
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0134167406
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9780134167404
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2016
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Good. [ No Hassle 30 Day Returns ] [ Edition: eighth ] Publisher: Pearson Pub Date: 4/2/2016 Binding: Hardcover Pages: 496.
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ISBN:
0134167406
ISBN-13:
9780134167404
Pages:
496
Edition:
eighth
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Pearson
Published:
2016
Language:
English
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17680615370
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2016,
Pearson, Upper Saddle River
ISBN-13: 9780134167404
8th edition
Hardcover
2013,
Pearson, Upper Saddle River
ISBN-13: 9780133074673
7th edition
Hardcover
2012,
Prentice Hall
ISBN-13: 9780138010317
6th edition
Unknown binding
2010,
Prentice Hall
ISBN-13: 9780132173964
6th edition
Unknown binding
2009,
Prentice Hall, Upper Saddle River, NJ
ISBN-13: 9780136027041
6th edition
Hardcover
2006,
Prentice Hall, Upper Saddle River, NJ
ISBN-13: 9780131477322
5th edition
Unknown binding
2005,
Prentice Hall, Upper Saddle River, N.J
ISBN-13: 9780132280358
5th edition Annotated
Unknown binding
1999,
Allyn & Bacon, Upper Saddle River, NJ
ISBN-13: 9780130144119
3rd edition
Unknown binding
1991,
Prentice Hall, Upper Saddle River, NJ
ISBN-13: 9780138966065
2nd edition
Hardcover
All Editions of Marketing Research