For courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing. The Practice of Public Relations leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to implement actual PR practice. Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to ...
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For courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing. The Practice of Public Relations leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to implement actual PR practice. Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.
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Seller's Description:
Fair Condition. Heavy shelf wear to cover with book store stickers. Text has highlighting/marking. Binding shows wear, but pages are held fast. Size: 26. 442 pp. Multiple copies available this title. Quantity Available: 7. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Public relations United States; ISBN: 0132304511. ISBN/EAN: 9780132304511. Dewey Code: 659.2 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561010409.
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Seller's Description:
Good Condition. Used Good Condition, Text appears to be clean. Cover has medium wear, including light to mild edge and corner wear. Binding is tight and pages are nice and crisp. Looks Good! Book Only. Size: 26. 442 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Public relations United States; ISBN: 0132304511. ISBN/EAN: 9780132304511. Dewey Code: 659.2 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561025524.
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Acceptable. Wrinkled Pages. STAINED PAGES. Usable/Readable-moderate to heavy notes, marking, highlighting, wear and tear, and worn covers. Supplements not guaranteed. Please contact us if you have any questions.
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