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Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

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Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World - Seitel, Fraser P, and Doorley, John
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"Should be required reading for every communications student and their instructors, and for every person involved in a business that may some day have a PR problem or use a PR firm. Put it on your must-read list." -"O'Dwyer's "

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Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World 2013, Palgrave MacMillan, New York

ISBN-13: 9781137278708

Trade paperback

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World 2012, Palgrave MacMillan, New York

ISBN-13: 9780230338333

Hardcover