Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.
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Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.
Read Less
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Seller's Description:
Very good in very good dust jacket. Sewn binding. Paper over boards. 501 p. Audience: General/trade. Book Condition: Near fine. Clean and sharp cornered. Tight binding. Dj. Condition: very good.
