For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
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For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
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Add this copy of Basic Marketing Research: a Decision-Making Approach to cart. $32.18, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2005 by Prentice Hall.
Add this copy of Basic Marketing Research: a Decision-Making Approach to cart. $183.01, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Pearson College Div.
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