For undergraduate or first year MBA students. This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
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For undergraduate or first year MBA students. This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
Read Less
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Very Good. Very Good condition. 8th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Good Condition. The text has some minor marking. Some shelf and corner wear. Binding very good. Quantity Available: 1. ISBN: 0130673358. ISBN/EAN: 9780130673350. Pictures of this item not already displayed here available upon request. Inventory No: 1560786507.
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New. The book appears New, the cover is in very nice condition. Quantity Available: 1. ISBN: 0130673358. ISBN/EAN: 9780130673350. Pictures of this item not already displayed here available upon request. Inventory No: 1560782694.
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Very good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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Fine. Size: 8x1x10; Almost new book. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
