This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.
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This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.
Read Less
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New. New Inside and Outside. Includes a sealed floppy disk. Clean and crisp! No markings! You will be pleased. Excellent book! ( z1s130A ) Some very minor shelf wear on cover. ** Fast Shipping! **