"Preface to Marketing Management, 13/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required ...
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"Preface to Marketing Management, 13/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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2012
13th Revised edition
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0078028841 /
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9780078028847
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2018,
McGraw-Hill Education
ISBN-13: 9781260151619
Unknown binding
2014,
McGraw-Hill Professional
ISBN-13: 9780077861063
14th edition
Paperback
2012,
McGraw-Hill Education, New York, NY
ISBN-13: 9780078028847
13th Revised edition
Trade paperback
2012,
McGraw-Hill Professional
ISBN-13: 9780071318020
13th edition
Paperback
2010,
Irwin/McGraw-Hill, New York, NY
ISBN-13: 9780073529967
12th edition
Trade paperback
2007,
McGraw-Hill Companies, Boston, MA
ISBN-13: 9780073380964
11th edition
Trade paperback
2005,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780072962161
10th Revised edition
Trade paperback
2005,
McGraw-Hill Publishing Co., London
ISBN-13: 9780071116350
10th edition
Paperback
2000,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780073661513
8th edition
Trade paperback
1997,
Irwin Professional Publishing
ISBN-13: 9780256202816
7th Revised edition
Trade paperback
1994,
Irwin Professional Publishing
ISBN-13: 9780256122510
6th edition
Hardcover
1991,
Irwin Professional Publishing, New York
ISBN-13: 9780256094459
5th edition
Unknown binding
1988,
Business Publications, Incorporated, Plano
ISBN-13: 9780256060782
4th edition
Unknown binding
1985,
Business Publications, Incorporated
ISBN-13: 9780256032734
3rd edition
Unknown binding
McGraw-Hill Inc.,US, New York
ISBN-13: 9780072466584
9th edition
Paperback
All Editions of A Preface to Marketing Management