Marketing Mistakes and Successes
Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.
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Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.
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Details: ISBN:
0471370606
ISBN-13:
9780471370604
Pages:
368
Edition:
8th edition
Publisher:
Wiley
Published:
2000
Language:
English
Alibris ID:
17805028830
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Seller's Description: Like New. 2000. 8th Edition. Paperback. Keywords: "Business, Finance & Law-Sales & Marketing-Advertising, Business, Finance & Law-Sales & Marketing-General, Subjects-Business, Fin". Not a first edition copy.....We ship daily from our warehouse.
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Edition: 2005, John Wiley & Sons
Trade paperback,
Good
Details: ISBN:
0471743216
ISBN-13:
9780471743217
Pages:
374
Edition:
10th edition
Publisher:
John Wiley & Sons
Published:
2005
Language:
English
Alibris ID:
17888142772
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2009, John Wiley & Sons
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Good
Details: ISBN:
0470169818
ISBN-13:
9780470169810
Pages:
406
Edition:
11th -30th Anniversary edition
Publisher:
John Wiley & Sons
Published:
2009
Language:
English
Alibris ID:
17932448128
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2009, John Wiley & Sons
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Good
Details: ISBN:
0470169818
ISBN-13:
9780470169810
Pages:
406
Edition:
11th -30th Anniversary edition
Publisher:
John Wiley & Sons
Published:
2009
Language:
English
Alibris ID:
17946532389
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2009, John Wiley & Sons
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Good
Details: ISBN:
0470169818
ISBN-13:
9780470169810
Pages:
406
Edition:
11th -30th Anniversary edition
Publisher:
John Wiley & Sons
Published:
2009
Language:
English
Alibris ID:
17946316682
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2009, John Wiley & Sons
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Good
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Details: ISBN:
0470169818
ISBN-13:
9780470169810
Pages:
406
Edition:
11th -30th Anniversary edition
Publisher:
John Wiley & Sons
Published:
2009
Language:
English
Alibris ID:
17652786951
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Seller's Description: Good. Corners are slightly bent. Used-Good.
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Edition: 2009, John Wiley & Sons
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Very Good
Details: ISBN:
0470169818
ISBN-13:
9780470169810
Pages:
406
Edition:
11th -30th Anniversary edition
Publisher:
John Wiley & Sons
Published:
2009
Language:
English
Alibris ID:
17947226614
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Seller's Description: Very good. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
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Edition: 2003, John Wiley & Sons
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Fair
Details: ISBN:
0471446386
ISBN-13:
9780471446385
Pages:
360
Edition:
9th edition
Publisher:
John Wiley & Sons
Published:
2003
Language:
English
Alibris ID:
17717670751
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Seller's Description: Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
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Edition: 2000, Wiley
Trade paperback,
Good
Details: ISBN:
0471370606
ISBN-13:
9780471370604
Pages:
368
Edition:
8th edition
Publisher:
Wiley
Published:
2000
Language:
English
Alibris ID:
17887984496
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2003, John Wiley & Sons
Trade paperback,
Good
Details: ISBN:
0471446386
ISBN-13:
9780471446385
Pages:
360
Edition:
9th edition
Publisher:
John Wiley & Sons
Published:
2003
Language:
English
Alibris ID:
17947383953
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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ISBN-13: 9781118078464
12th edition
Paperback
ISBN-13: 9780470169810
11th -30th Anniversary edition
Trade paperback
ISBN-13: 9780471743217
10th edition
Trade paperback
ISBN-13: 9780471446385
9th edition
Trade paperback
ISBN-13: 9780471370604
8th edition
Trade paperback
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