We all can learn from past mistakes...It's just more fun when they're not your own. Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of today's most notable marketing mistakes and successes. With the Tenth Edition of this fascinating casebook, you'll learn how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play ...
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We all can learn from past mistakes...It's just more fun when they're not your own. Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of today's most notable marketing mistakes and successes. With the Tenth Edition of this fascinating casebook, you'll learn how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hand's-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career.This Tenth Edition adds these seven new cases: The Kmart/Sears Merger of Faltering Firms; Hewlett-Packard Under Carly Fiorina; Toys "R" Us: Trying to Defend Against Wal-Mart; Gateway Computer's Efforts to Stay Alive; Merck's Vioxx Catastrophe; Boston Beer-Is Greater Growth Possible? And, Office Max - To the End.
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Add this copy of Marketing Mistakes and Successes to cart. $14.88, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by John Wiley & Sons.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780471743217.
Add this copy of Marketing Mistakes and Successes to cart. $9.22, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2005 by John Wiley & Sons.
Add this copy of Marketing Mistakes and Successes to cart. $11.02, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2005 by John Wiley & Sons.
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Seller's Description:
Good. Good condition. 10th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Marketing Mistakes and Successes to cart. $12.00, very good condition, Sold by Pomfret Street Books rated 5.0 out of 5 stars, ships from Carlisle, PA, UNITED STATES, published 2005 by Wiley.
Add this copy of Marketing Mistakes and Successes to cart. $36.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2006 by Wiley.
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Seller's Description:
Very Good Condition. Text appears to be clean. Cover has wear. Spine is in good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Marketing--United States--Case studies; ISBN: 0471743216. ISBN/EAN: 9780471743217. Pictures of this item not already displayed here available upon request. Inventory No: 1561031291.
Add this copy of Marketing Mistakes and Successes to cart. $83.69, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2005 by Wiley.
