This new edition provides clearly-written, comprehensive coverage of the fundamental psychological, sociological and cultural factors affecting the buying decisions made by personal shoppers and also those taken in industry, business and the public sector. The complex patterns of modem consumption require sophisticated understanding; explanations based solely on economic theory are inadequate, and insights from other social sciences are vital. This third edition extends the scope of earlier behavioural texts by the author, ...
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This new edition provides clearly-written, comprehensive coverage of the fundamental psychological, sociological and cultural factors affecting the buying decisions made by personal shoppers and also those taken in industry, business and the public sector. The complex patterns of modem consumption require sophisticated understanding; explanations based solely on economic theory are inadequate, and insights from other social sciences are vital. This third edition extends the scope of earlier behavioural texts by the author, and adds several new inputs covering topical issues such as: women and advertising the effects of television viewing on young children; environmental problems; business ethics. The book is in five parts and fifteen chapters which are augmented by sets of references and questions for revision. Part one introduces the role and responsibilities of the marketing function in modem organisations, and indicates the value of acquiring sound knowledge of the many factors that influence buying behaviour. The second part focuses on personal aspects of behaviour, such as cognitions, learning processes, motivation, personality, attitude theory and much morel Part Three extends this discussion to group behaviour, and discusses the impact of culture and social class. Part Four describes the major theories of both individual and organisational buying behaviour. The final part deals with specific applications of the behavioural concepts presented in earlier sections, and demonstrates their relevance in innovation, communications, and market segmentation strategies.
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Add this copy of Consumer Behaviour to cart. $9.45, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1995 by Mcgraw-Hill Education / Europe, Middle East & Africa.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780077076160.
Add this copy of Consumer Behaviour (3rd Edn) to cart. $9.45, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1995 by McGraw-Hill.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780077076160.
Add this copy of Consumer Behaviour to cart. $13.16, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by McGraw-Hill.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780077076160.
Add this copy of Consumer Behaviour (Third Edition) to cart. $15.32, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1995 by McGraw-Hill.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780077076160.
Add this copy of Consumer Behaviour to cart. $4.93, good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 1994 by McGraw-Hill Education / Europe.
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Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Consumer Behaviour 3/E to cart. $5.02, very good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 1994 by McGraw-Hill Publishing Co.
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Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Add this copy of Consumer Behaviour to cart. $52.97, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1995 by McGraw-Hill Companies.
Add this copy of Consumer Behaviour to cart. $54.92, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1995 by McGraw-Hill Companies.
Add this copy of Consumer Behaviour to cart. $67.38, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1994 by McGraw-Hill Book Co Ltd.
Add this copy of Consumer Behaviour to cart. $73.73, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1995 by The McGraw-Hill Company.
