Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch ...
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Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.
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Seller's Description:
Good. Book is bent. Book has some overall heavier wear. Covers and pages have some light dirtiness / soiling. Pages are becoming detached from spine / covers. Very Clean Copy-Over 500, 000 Internet Orders Filled.
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Seller's Description:
Good Condition. Book appears to be in Used Good Condition. Text appears to have multiple markings. Cover has some wear, scuffs, dings and corner bumps. Spine is in good condition. Bookstore stickers or markings. Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073404861. ISBN/EAN: 9780073404868. Pictures of this item not already displayed here available upon request. Inventory No: 1561045828.
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Seller's Description:
Very Good Condition. Text appears to have multiple markings. Cover has some light wear. Spine is in good condition. Bookstore stickers or markings. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073404861. ISBN/EAN: 9780073404868. Pictures of this item not already displayed here available upon request. Inventory No: 1561056042.
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Seller's Description:
Very Good Condition. Text appears to be clean. Cover has some wear and corner bumps. Spine is in very good condition. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073404861. ISBN/EAN: 9780073404868. Pictures of this item not already displayed here available upon request. Inventory No: 1561052662.