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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective

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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective - Belch, George E
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective 1995, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256136968

3rd edition

Hardcover

Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective 1993, Irwin Professional Publishing

ISBN-13: 9780256105162

2nd edition

Hardcover