Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and ...
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Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Very Good. Very Good condition. 14th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Seller's Description:
Good Condition. Text appears to have multiple markings such as highlighting, underlining & writing. Cover has wear and corner bumps. The spine is in good condition with some wear. Size: 29. 711 pp. Quantity Available: 1. Shipped Weight: 2-3 kilos. Category: Business, Finance & Marketing; Export marketing; Education. ISBN: 0073380989. ISBN/EAN: 9780073380988. Dewey Code: 658.8/4 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561010011.
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Seller's Description:
Good Condition. No Dust Jacket. Used good, Text appears clean. Cover and spine have wear. Sticker on books cover and spine. Multiple copies available this title. Quantity Available: 6. Shipped Weight: 1-2 kilos. Category: Education; Marketing; ISBN: 0073380989. ISBN/EAN: 9780073380988. Pictures of this item not already displayed here available upon request. Inventory No: 1561019336.
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Seller's Description:
Very Good Condition. No Dust Jacket. Text has highlighting. Cover has light to mild edge and corner wear with light rubbing. Binding is tight and pages are nice and crisp. Looks Good! Has school sticker on back of the book. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Education; Marketing; ISBN: 0073380989. ISBN/EAN: 9780073380988. Pictures of this item not already displayed here available upon request. Inventory No: 1561025794.
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Seller's Description:
Acceptable. The cover was separating from spine and has been reinforced with book tape. All pages intact. Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available.
The text is great for relating daily experiences with the business content. It includes every country possible for this global marketing experience. It reminds you to pay attention to details in cultures including little subtle differences that might make or break a business option. Lots of visuals.