International Marketing (International 10 Revised edition)
This text explores the environmental cultural approach to international marketing, and explains how the culture and environment of different countries affect marketing strategy.
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This text explores the environmental cultural approach to international marketing, and explains how the culture and environment of different countries affect marketing strategy.
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1998
International 10 Revised edition
ISBN:
0071156739 /
ISBN-13:
9780071156738
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Pub Date: Reverse
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Edition: 1998, McGraw-Hill Education (ISE Editions)
Paperback,
New
Details: ISBN:
0071156739
ISBN-13:
9780071156738
Pages:
768
Edition:
International 10 Revised edition
Publisher:
McGraw-Hill Education (ISE Editions)
Published:
1998
Alibris ID:
17945066953
Shipping Options: Standard Shipping: $4.70
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Brand New. New Book Original US edition, We Ship to PO BOX Address also.
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Edition: 1998, McGraw-Hill Education (ISE Editions)
Paperback,
New
Details: ISBN:
0071156739
ISBN-13:
9780071156738
Pages:
768
Edition:
International 10 Revised edition
Publisher:
McGraw-Hill Education (ISE Editions)
Published:
1998
Alibris ID:
18007903612
Shipping Options: Standard Shipping: $4.70
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: New. P 768 International Edition.
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ISBN-13: 9781266148637
Unknown binding
ISBN-13: 9781259712357
18th edition
Hardcover
ISBN-13: 9780077842161
17th edition
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ISBN-13: 9781259253065
17th edition
Paperback
ISBN-13: 9780077642297
16th edition
Loose-leaf
ISBN-13: 9780073529943
15th edition
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ISBN-13: 9780071288385
14th edition
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ISBN-13: 9780073380988
14th edition
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ISBN-13: 9780073080062
13th edition
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ISBN-13: 9780071105941
13th edition
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ISBN-13: 9780071111027
12th Revised edition
Trade paperback
ISBN-13: 9780072833713
12th Revised edition
Unknown binding
ISBN-13: 9780072398847
11th edition
Unknown binding
ISBN-13: 9780071123129
11th edition
Unknown binding
ISBN-13: 9780071156738
International 10 Revised edition
Paperback
ISBN-13: 9780256083972
7th edition
Unknown binding
ISBN-13: 9780256259827
10th edition
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ISBN-13: 9780071152099
International 9 Revised edition
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ISBN-13: 9780256139501
9th edition
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ISBN-13: 9780256206821
9th edition
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All Editions of International Marketing
Books by Philip R Cateora
International MKTG
The text is great for relating daily experiences with the business content. It includes every country possible for this global marketing experience. It reminds you to pay attention to details in cultures including little subtle differences that might make or break a business option. Lots of visuals.
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