It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word "marketing" itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to ...
Read More
It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word "marketing" itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair Condition. Light shelf and corner wear, Slightly pulled from the binding inside front by title page as well as in the back from pages 682 to 683, Text has minor marking and highlighting, Binding is other wise fromt the page pull in fairly sturdy condition. 683 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0073380954. ISBN/EAN: 9780073380957. Pictures of this item not already displayed here available upon request. Inventory No: 1561019297.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. No Dust Jacket. Pages appear to be clean, some scuffing on the cover, and minor wear from storage. looks great great buy! Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. Edges very slightly spotted or marked. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0073380954. ISBN/EAN: 9780073380957. Pictures of this item not already displayed here available upon request. Inventory No: 1561020391.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Your purchase benefits those with developmental disabilities to live a better quality of life. Your purchase benefits those with developmental disabilities to live a better quality of life.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
It was required for my Marketing class so I didn't have much of a choice. It has some valuable information, but there is often too much going on for every page. Occasionally hard to know where to focus. I did learn what I needed though, so its okay
bgirl128
Jul 10, 2008
The best for independent study!
This is the best combination of learning materials I've had in my college career. The lessons are comprehensive and thorough. Every activity builds and reinforces your knowledge. I aced my class!
