Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
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Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
Read Less
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Seller's Description:
Very Good Condition. No Dust Jacket. Very good copy, text appears to be clean, slight wear to edges and cover of book, book looks solid and nice Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0073049026. ISBN/EAN: 9780073049021. Pictures of this item not already displayed here available upon request. Inventory No: 1561021552.
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Seller's Description:
Very good in good dust jacket. Glued binding. Paper over boards. 536 p. Contains: Illustrations. Audience: General/trade. BOX # ALI09A. Special note(good book)This book is in Very Good Condition. CDs is (not included): I check each pages. This book has Approximate(0)pages contains Notes or Answers, Highlight, Under-lines. This Hard cover book: binding, stem and all tips cover is (N/A): It is ( not Ex library s Book). Jacket cover is ( N/A)Return it, If its not in better condition I described it.
It was required for my Marketing class so I didn't have much of a choice. It has some valuable information, but there is often too much going on for every page. Occasionally hard to know where to focus. I did learn what I needed though, so its okay
bgirl128
Jul 10, 2008
The best for independent study!
This is the best combination of learning materials I've had in my college career. The lessons are comprehensive and thorough. Every activity builds and reinforces your knowledge. I aced my class!
