Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional ...
Read More
Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
Read Less
Book Details
Seller
Sort
U.K./EUR Sellers
Price: Low to High
Price: High to Low
Condition
Condition: Reverse
Pub Date
Pub Date: Reverse
Sellers Near Me
Edition:
2006, Irwin/McGraw-Hill
Hardcover,
Very Good
Details:
ISBN:
0073137634
ISBN-13:
9780073137636
Pages:
813
Edition:
8th edition
Publisher:
Irwin/McGraw-Hill
Published:
2006
Language:
English
Alibris ID:
17994891782
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition:
2006, Irwin/McGraw-Hill
Hardcover,
Good
Details:
ISBN:
0073137634
ISBN-13:
9780073137636
Pages:
813
Edition:
8th edition
Publisher:
Irwin/McGraw-Hill
Published:
2006
Language:
English
Alibris ID:
17756143428
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Cocked spine. Clean pages.
Hide Details ▴
Edition:
2006, Irwin/McGraw-Hill
Hardcover,
Good
Available Copies: 2
Details:
ISBN:
0073137634
ISBN-13:
9780073137636
Pages:
813
Edition:
8th Edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
9887045894
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. The text has light highlighting, the cover is in very nice condition. Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; ISBN: 0073137634. ISBN/EAN: 9780073137636. Pictures of this item not already displayed here available upon request. Inventory No: 1560790726.
Hide Details ▴
Edition:
2006, Irwin/McGraw-Hill
Hardcover,
New
Details:
ISBN:
0073137634
ISBN-13:
9780073137636
Pages:
813
Edition:
8th edition
Publisher:
Irwin/McGraw-Hill
Published:
2006
Language:
English
Alibris ID:
17945121116
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Brand New. New Book Original US edition, We Ship to PO BOX Address also.
Hide Details ▴
Edition:
2006, Irwin/McGraw-Hill
Hardcover,
New
Details:
ISBN:
0073137634
ISBN-13:
9780073137636
Pages:
813
Edition:
8th edition
Publisher:
Irwin/McGraw-Hill
Published:
2006
Language:
English
Alibris ID:
17783180012
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New, US edition. Satisfaction guaranteed! !
Hide Details ▴
Edition:
2006, Irwin/McGraw-Hill
Hardcover,
Good
Details:
ISBN:
0073137634
ISBN-13:
9780073137636
Pages:
813
Edition:
8th edition
Publisher:
Irwin/McGraw-Hill
Published:
2006
Language:
English
Alibris ID:
17928770102
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition:
2006, Irwin/McGraw-Hill
Hardcover,
Good
Available Copies: 2
Details:
ISBN:
0073137634
ISBN-13:
9780073137636
Pages:
813
Edition:
8th edition
Publisher:
Irwin/McGraw-Hill
Published:
2006
Language:
English
Alibris ID:
17850227397
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Hide Details ▴
Edition:
2006, Irwin/McGraw-Hill
Hardcover,
New
Details:
ISBN:
0073137634
ISBN-13:
9780073137636
Pages:
813
Edition:
8th edition
Publisher:
Irwin/McGraw-Hill
Published:
2006
Language:
English
Alibris ID:
17850227398
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New.
Hide Details ▴
Edition:
2006, Irwin/McGraw-Hill
Hardcover,
New
Details:
ISBN:
0073137634
ISBN-13:
9780073137636
Pages:
813
Edition:
8th edition
Publisher:
Irwin/McGraw-Hill
Published:
02/2006
Language:
English
Alibris ID:
16879736219
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Size: 126x22x148; New. In shrink wrap. Looks like an interesting title!
Hide Details ▴
Edition:
2006, Irwin/McGraw-Hill
Hardcover,
New
Details:
ISBN:
0073137634
ISBN-13:
9780073137636
Pages:
813
Edition:
8th edition
Publisher:
Irwin/McGraw-Hill
Published:
2006
Language:
English
Alibris ID:
16665935750
Shipping Options:
Standard Shipping: $4.64
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. P xvii + 813 8th Edition.
Hide Details ▴
2010,
Irwin/McGraw-Hill, New York, NY
ISBN-13: 9780073530055
10th edition
Hardcover
2006,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780073137636
8th edition
Hardcover
2003,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780072552171
7th edition
Hardcover
2003,
McGraw-Hill Professional
ISBN-13: 9780071215053
7th edition
Paperback
2000,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780072315578
6th Revised edition
Hardcover
1998,
Irwin Professional Publishing, Boston, MA
ISBN-13: 9780256226331
5th edition
Hardcover
1997,
McGraw-Hill Education (ISE Editions), London
ISBN-13: 9780071154604
International 2 Revised edition
Paperback
1995,
Irwin Professional Publishing, Chicago, IL
ISBN-13: 9780256137279
4th edition
Hardcover
All Editions of Marketing Management: Knowledge & Skills