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Marketing Management: Knowledge and Skills (International 2 Revised edition)

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Combining text and cases, this book features 40 cases, some taken from INSEAD, covering global, ethics and services issues. There is expanded coverage of relationship marketing and new coverage of smaller, entrepreneurial companies, creativity, values and strategic partnerships.

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Marketing Management: Knowledge and Skills 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073530055

10th edition

Hardcover

 Marketing Management: Knowledge and Skills 2006, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073137636

8th edition

Hardcover
Marketing Management: Knowledge and Skills 2003, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072552171

7th edition

Hardcover

 Marketing Management: Knowledge and Skills 2003, McGraw-Hill Professional

ISBN-13: 9780071215053

7th edition

Paperback
Marketing Management: Knowledge & Skills 2000, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072315578

6th Revised edition

Hardcover

 Marketing Management: Knowledge and Skills 1998, Irwin Professional Publishing, Boston, MA

ISBN-13: 9780256226331

5th edition

Hardcover
Marketing Management: Knowledge and Skills 1997, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071154604

International 2 Revised edition

Paperback

 Marketing Management: Knowledge and Skills 1995, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256137279

4th edition

Hardcover