Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.
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Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.
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Edition:
2004, Irwin/McGraw-Hill
Hardcover,
Very Good
Details:
ISBN:
0072865989
ISBN-13:
9780072865981
Pages:
494
Edition:
4th edition
Publisher:
Irwin/McGraw-Hill
Published:
2004
Language:
English
Alibris ID:
17925473249
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Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2004, Irwin/McGraw-Hill
Hardcover,
Very Good
Details:
ISBN:
0072865989
ISBN-13:
9780072865981
Pages:
494
Edition:
4th edition
Publisher:
Irwin/McGraw-Hill
Published:
2004
Language:
English
Alibris ID:
17961039524
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Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2004, Irwin/McGraw-Hill
Hardcover,
Good
Details:
ISBN:
0072865989
ISBN-13:
9780072865981
Pages:
494
Edition:
4th edition
Publisher:
Irwin/McGraw-Hill
Published:
2004
Language:
English
Alibris ID:
17865604965
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Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2004, Irwin/McGraw-Hill
Hardcover,
Good
Details:
ISBN:
0072865989
ISBN-13:
9780072865981
Pages:
494
Edition:
4th edition
Publisher:
Irwin/McGraw-Hill
Published:
2004
Language:
English
Alibris ID:
17881898836
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Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2004, Irwin/McGraw-Hill
Hardcover,
Good
Available Copies: 2
Details:
ISBN:
0072865989
ISBN-13:
9780072865981
Pages:
494
Edition:
4th edition
Publisher:
Irwin/McGraw-Hill
Published:
2004
Language:
English
Alibris ID:
16732757836
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Edition:
2004, Irwin/McGraw-Hill
Hardcover,
New
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ISBN:
0072865989
ISBN-13:
9780072865981
Pages:
494
Edition:
4th edition
Publisher:
Irwin/McGraw-Hill
Published:
08/2004
Language:
English
Alibris ID:
16622991860
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New. Size: 112x16x144; New. In shrink wrap. Looks like an interesting title!
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2004,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780072865981
4th edition
Hardcover
2004,
McGraw Hill Higher Education, London
ISBN-13: 9780071238328
4th edition
Paperback
2001,
McGraw-Hill Professional
ISBN-13: 9780071122269
3rd edition
Paperback
2001,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780070275492
3rd edition
Hardcover
1997,
Irwin Professional Publishing, Chicago, IL
ISBN-13: 9780256214390
2nd edition
Unknown binding
1997,
McGraw-Hill Education (ISE Editions), London
ISBN-13: 9780071154246
International 2 Revised edition
Paperback
1994,
Irwin Professional Publishing
ISBN-13: 9780256116236
Hardcover
All Editions of Product Management
Books by Donald R Lehmann