"Strategic Marketing" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. ...
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"Strategic Marketing" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
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Add this copy of Strategic Marketing to cart. $9.27, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2002 by McGraw-Hill.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 0072466650.
Add this copy of Strategic Marketing to cart. $9.45, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2002 by Mcgraw-Hill.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1850grams, ISBN: 0072466650.
Add this copy of Strategic Marketing to cart. $15.17, Sold by Wagon Wheel Books rated 5.0 out of 5 stars, ships from DFW, TX, UNITED STATES, published 2002 by Irwin/McGraw-Hill.
Add this copy of Strategic Marketing to cart. $19.08, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by McGraw-Hill/Irwin.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Strategic Marketing Cravens, David W. and Piercy, Nigel to cart. $18.99, new condition, Sold by Discount Books rated 4.0 out of 5 stars, ships from Sugar Land, TX, UNITED STATES, published 2002 by McGraw-Hill/Irwin.
Add this copy of Strategic Marketing to cart. $21.77, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2002 by McGraw-Hill/Irwin.
Add this copy of Strategic Marketing to cart. $22.00, very good condition, Sold by Bookwrm1060 rated 3.0 out of 5 stars, ships from Keenesburg, CO, UNITED STATES, published 2002 by Irwin/McGraw-Hill.
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Very good. No dust jacket as issued. Minor rubbing, bottom corners bumped, else sharp, binding slightly shaken, pages clean and unmarked. 864p Glossy illustrated boards and spine
