Discusses the concepts and processes that aim to gain the competitive advantage in the marketplace. This title examines the components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. It also extends beyond the traditional focus on managing the marketing mix.
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Discusses the concepts and processes that aim to gain the competitive advantage in the marketplace. This title examines the components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. It also extends beyond the traditional focus on managing the marketing mix.
Read Less
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
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Very Good Condition. Highlighting and marking in text, minor shelf and corner wear to cover Quantity Available: 1. ISBN: 0072966343. ISBN/EAN: 9780072966343. Pictures of this item not already displayed here available upon request. Inventory No: 1560799828.
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Seller's Description:
Very Good Condition. The text has highlighting, has a pull on the binding inside the back cover, The cover has a very small torn area on the front, otherwise in nice condition. Quantity Available: 1. ISBN: 0072966343. ISBN/EAN: 9780072966343. Pictures of this item not already displayed here available upon request. Inventory No: 1560799170.