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The Social Employee: How Great Companies Make Social Media Work - Burgess, Cheryl, and Burgess, Mark
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Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEEIncludes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team ...

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The Social Employee: How Great Companies Make Social Media Work 2013, McGraw-Hill Companies

ISBN-13: 9780071816410

Trade paperback