This edition introduces a global view into managerial economics to reflect the internationalization of production and distribution in today's world. The book also uses the theory of the firm as a unifying theme to examine the managerial decision-making process. In addition, it shows how actual managerial decisions are made in the real world today: this is done through 66 actual cases and five more extensive integrated case studies.
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This edition introduces a global view into managerial economics to reflect the internationalization of production and distribution in today's world. The book also uses the theory of the firm as a unifying theme to examine the managerial decision-making process. In addition, it shows how actual managerial decisions are made in the real world today: this is done through 66 actual cases and five more extensive integrated case studies.
Read Less