One of the features of this text is a running case study that traces the decision-making processes of a single firm. It creates a business setting for coverage of microeconomic theory and the tools of quantitative analysis used in management decision- making. Each chapter begins with a problem confronting the management of Global Foods, a hypothetical corporation competing in the soft drink industry. With this case situation as a backdrop, students should grasp how economic principles developed throughout the chapter relate ...
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One of the features of this text is a running case study that traces the decision-making processes of a single firm. It creates a business setting for coverage of microeconomic theory and the tools of quantitative analysis used in management decision- making. Each chapter begins with a problem confronting the management of Global Foods, a hypothetical corporation competing in the soft drink industry. With this case situation as a backdrop, students should grasp how economic principles developed throughout the chapter relate to everyday business activity. In addition, actual business examples from the popular press - including many international examples - are incorporated within chapters to reinforce the connection between economic concepts and business problems. The new edition incorporates business examples from the popular press, and includes a chapter on international applications. First-hand reports by real business managers, describe their international business experiences and the ways in which understanding economics has helped them in their jobs.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9780135070659.
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Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Very Good. Very Good condition. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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New in new dust jacket. International Edition, Paperback, Brand New, ISBN and Cover image may differ but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
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Seller's Description:
New in new dust jacket. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.